KEITH A. BAKER

Founder & CEO

Keith A. Baker “KAB” is a relentless Canadian entrepreneur. He is driven by passion and a bold ambition to build a new generation of innovative, category-defining consumer lifestyle brands.

As the Founder & CEO of UC1 World x LiveBrandz, Keith brings a breadth of strengths to lead the company, including unrivaled creativity, audacity, conviction, optimism, industry-leading expertise, business savvy and cultural sensibility.

Becoming a fearless entrepreneur at an early age enabled Keith to gain a wealth of hands-on business experience and comprehensive knowledge across sports, media, entertainment, tech, consumer lifestyle, and e-commerce.

Keith’s trailblazing entrepreneurial career spans over 25 years of producing sold-out concert tours featuring some of the world's top touring artists and emerging talents. He is recognized as one of the most respected entrepreneurs and executives in the entertainment industry.

In addition, Keith is considered one of the foremost creative brand designers and marketing visionaries in Canada. Over the years, he has developed standout marketing campaigns for large-scale entertainment events and successful product launches, as well as providing strategic advisory services to a wide range of business clients.

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